For Brand Sponsors
What’s in it for Brand Sponsors?
We believe that corporations stand to strengthen their social responsibility efforts and create more direct awareness of that social mindedness when they engage their customers directly in the process of generating goodwill.
The 2020 Zeno Strength of Purpose Study polled 8,000 consumers across eight countries, evaluating 75 brands. Its research found that global consumers are four to six times more likely to trust, buy, champion and protect those companies with a strong purpose over those with a weaker one. Further, while 94% of global consumers say it is important that the companies they engage with have a strong purpose, and proved they will reward those who do, most consumers do not believe companies today have a clear and strong purpose (only 37% do).
What’s more, rather than pay up front and hope for results that meet their KPI targets, brands choose to sponsor the outcomes after the results meet or exceed their KPIs.
How are these games different from other reward apps or apps-for-good?
The concept of brand sponsorship is what sets Resolve Networks apart. Most apps-for-a-cause ask users to do something for themselves (diet, run, get out of bed), and if fiscal rewards are involved, they are small. Resolve Networks games connect brands with purpose, where players who share that purpose engage to serve something bigger than themselves. Brands become active members in a virtuous circle for a greater good. When consumers can see and connect with a brand’s purpose, they reward the company by using their services, buying their products and remaining loyal during challenging times. Demonstrating purpose strengthens brand trust and affinity while increasing brand preference, advocacy, and protection.
We are looking to collaborate with brands who see the value of IRL (in real life) audience engagement to jointly define in game missions that produce the marketing campaigns KPIs that also deliver measurable social outcomes.
What is the broad vision?
Ultimately, Resolve Networks sees hundreds of game titles using its platform to engage volunteers. Any organization can use the SDK (software developers kit) or work with a software development partner to build their own apps, attracting players to missions aligned with their purpose benefiting charitable causes. This concept also holds promise for affinity groups (church groups, scouting, school groups) who are invested in community service and could benefit from an easier way to organize teams while also earning coins. Resolve Networks also sees opportunity to leverage data gathered on the app and other devices (AR, wearables), for use in research on philanthropy and physiological responses to giving.